With the rapid (and sustained) growth in the use of Social Media for commercial marketing over recent years, you could be forgiven for thinking that the role of a “traditional” Website has slipped down the pecking order. With some businesses even opting to dispense with a Website altogether, the question has to be asked:
In 2017, does a business actually need a Website?
It will come as no surprise to hear that my response to this would be a resolute “YES, it does!”.
Such a stance is certainly not, however a sales pitch for the services of Mounsey Web Consultancy.
It’s the truth.
ALL businesses still need a professional Website. Here are just a few great reasons (of several) why:
- You have considerably more control (than the confines of a Social Network)
- With complete flexibility of the look & feel, your business and/or brand can be represented effectively and uniquely (whereas the likes of Facebook are restricted to a “Profile” and “Cover” image)
- Advanced functionality (such as eCommerce) is typically either not available on the likes of Facebook, or offered in an extremely limited manner..
- Posts on Social Networks can be great for promoting (and also discussing) your products and services to and with customers. This can ultimately be a dead-end though, if you have no follow-on destination of your own, to direct prospective customers to (compare “We’re launching Product X!” with “We’re launching Product X! Click here for more information and to pre-order..” (and so on)
With such limited scope to express yourself and your business uniquely on Social Media, having a professionally-designed and hosted Website should still be high up on you list of digital marketing plans and priorities. Having a prominent, regular presence on at least one of the major Social Networks should of course be right up there too.
The key is to utilise the strengths of each platform (be it Website or Social). By doing so you’ll grow and sustain a captive audience on both – and that can only be a good thing for any business. Including yours.